File ANON-000 / thisisanon.comStatus: RedactedLake Nona, Florida

Credited
to Anon.
Anon is a creative studio that designs and builds apps and digital experiences for brands, from the first strategy session to the last line of code. We do the work. You take the credit.

[ Withheld at client request ]

Attributed to Anon

anon. (abbr.) anonymous

Some of the great contributions to literature and art were signed by no one. A person, or a collection of people, adding to the world without asking for the accolade.

That is where our name comes from, and it is still how we work. We started as a strategy and design agency for hospitality and real estate brands. Today we build the software those brands put in front of their guests, buyers and members.

We work for people and brands, not awards. Your name goes on the sales center screen, the owner portal and the app. Ours goes in the footer, if you want it there.

What we build: anything.

Bring us the problem, not the format. The harder it is, the more we want it. The format is the last thing we decide.

Strategy

Creative strategy

Positioning, audiences and the one decision the work has to drive. Where Anon started, and where every file still starts.

Identity

Brand identity

Voice, marks and visual systems, so whatever we build has something true to say and says it the same way everywhere.

Design

Experience design

Flows, interfaces and prototypes you can touch before a line of production code is written.

Build

Engineering

Production apps, data and integrations, with an admin your own team can run after we hand it over.

From the archive

A record, not a menu
KSK

Touch-screen sales experiences

Large-format kiosk apps for sales centers and galleries. Built for fingers, not mice, with content your sales team updates themselves.

Kiosk / Display
PTL

Broker, owner and member portals

Private libraries where every account sees exactly what it should. Shareable links, download tracking and notifications people can control.

Web app / Roles
TLS

Planning and sales tools

Configurators and test-fit tools that turn a site plan and a floorplan library into an answer a buyer can take home as a PDF.

Tool / Export
APP

Booking and guest apps

Reservation flows and guest-facing apps that keep the brand intact from the first tap to the confirmation email.

Mobile / Web
NEWThe thing nobody has built yetEvery file above started as a problem with no obvious answer. Yours can be next. Tell us what is broken, slow or missing.Open a file →

Case files

Files we are allowed to open. Client names stay redacted until you declassify the page.

File WLG-01
The Wellington Sales Center

An 86-inch sales center you can walk up to

A touch-screen kiosk app that puts every home, plan and film in reach of a fingertip. White-labelled, so one build serves several brands and sales centers.

Client
The Wellington
Format
Touch-screen kiosk
Open the file
File WLG-02

Two portals, one rule: see only what is yours

A broker portal where each brokerage sees its own library and builds curated links for prospects. An owner portal where each family follows their own home being built.

Client
The Wellington
Format
Web app with roles
Open the file
File WLT-03

Will the house fit the lot? Ask the app.

SiteFit places a residence floorplan on any uploaded siteplan, keeps it inside the easements, automates landscaping and exports the result as a PDF for the buyer.

Client
White Label Tool
Format
Planning tool with PDF export
Open the file
Anon LabsSelf-initiated / no client / no brief

Work nobody asked for.

Labs is what we build when nobody is paying. New formats, tools and ideas, made on our own time.

So when a brief finally asks the question, we have already been working on the answer. Some experiments stay in the lab. Some become products. The best ones end up in client work.

EXP-01In the lab

Studio Intake

Can decades of finished projects in Basecamp teach an intake form to draft a better creative brief, and keep getting better at it every day?

Declassified at launch
EXP-02In the lab

BullPen Pro

How do we make agentic copywriting sound like the brand, not the software, wherever the brand has something to say?

Declassified at launch
Labs dayOpen door

Bring your team into the lab

Partners can spend a day with us, working on what we are working on. We share what we learn, openly. Knowledge sharing is nothing to be afraid of.

Ask about a Labs day

How a build runs

  1. 01 / Open a file

    A brief and a working session

    We learn the brand, the people who will use the thing and the decision it has to help them make.

  2. 02 / Prototype

    Something real, early

    A clickable prototype in your brand, so you react to a working screen instead of a slide.

  3. 03 / Build

    Production, with an admin

    Roles, permissions and a content admin your team runs without calling us.

  4. 04 / Launch and look after

    Live, then better

    Install, training and a direct line to the people who built it when something needs to change.

What we believe

  • Innovation without emotion is uninteresting.
  • Products without aesthetics are forgettable.
  • Brands without meaning are undesirable.
  • Business without ethics is unsustainable.

Technology moves fast. What people need from a brand changes slowly. We build for the second part.

Questions before you open a file

What does Anon build?
Whatever the problem calls for. Anon is a creative studio that takes a brand from strategy and identity through experience design and engineering. So far that has meant touch-screen sales center kiosks, broker and owner portals, planning tools and booking apps. The next file could be something none of us has seen yet.
How does a project start?
With a short brief and a working session. Most engagements move to a clickable prototype in your brand before any production build begins.
Can my team update the content after launch?
Yes. Every build includes an admin for resources, users and permissions, so your team changes content without a developer.
Do you work alongside in-house teams and other agencies?
Often. We can lead a build or plug into your marketing, design and IT teams. Strategy and talent without the overhead.
Will you work under NDA?
Yes. It is in the name. Most of our files stay closed.
Where is Anon based?
Lake Nona, Florida. We work with brands in the US, the UK and the Caribbean.

Open
a file.

Tell us what you want to build. Not sure yet? That is a fine place to start. A person reads every file.

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